Eight of the ten most popular red wines at the State wine and liquor monopoly contains more than ten grams of sugar per liter. This means they are like sugar bombs compared to traditional wine.
An analysis the French laboratory Eurofins Analytics France has made on behalf of newspaper Dagens Næringsliv shows that Norwegians prefer very sugary wine. A traditionally made wine, in which the sugar in the grape wort is converted into alcohol, should be at about two grams of sugar per liter for it to be called a dry red wine, according to Arne Ronold, Norway’s first Master of Wine. By comparison, eight of the ten best-selling wines in Norway contain over ten grams of sugar per liter.
The sweetest wine among the bestsellers is El Copero. This contains 18.2 grams of sugar per liter and is especially designed for Norwegian palates.
– It’s very simple. Our research has concluded that Norwegians like soft and round wine, and sugar helps to achieve this feeling. The version of El Copero that we sell in Norway has more sugar than the version we sell in the rest of the world, says former boss Diego Talavera to Bodegas Murviedro, which produces the wine.
Terje Meling, former product manager at Vinmonopolet, is also clear on what makes a wine popular with Norwegians:
– Minimum resistance: Low acidity, low tannins and a sense of sweetness. Not necessarily sugar as such, but the wine has to be perceived as soft and sweet, he says
Source: NTB scanpix / Norway Today