Still declining readership figures for printed newspapers


The readership figures for printed newspapers continue to decrease. Printed copies are read by 51 percent of the population daily. If all the figures are added together 83 percent of  Norwegians reads the newspapers daily  on paper, online and mobile.

These figures are from a survey the Media Businesses’ Association (MBL) presented Tuesday morning. The survey includes only Norwegians over twelve years of age.

The amount of people reading the newspapers’ print editions drops at the same pace as in previous reports, with an overall decline of 10 percent.

– It’s tough times in the industry, but the figures show that Norwegian journalism still has got a strong position among Norwegians. Not unexpectedly   the number of people reading the printed newspapers is still decreasing, but we have manage to keep  our digital readers  by focusing on good Norwegian content,   Randi S. Øgrey,  CEO in MBL ,says.

Aftenposten is the largest printed newspaper in Norway and have 473,000 daily readers according to the latest figures.

If you put together the number of people reading the print, online and mobile versions, the newspaper have got 1.237 million readers . VG is the biggest media house if you add together readers of all the publishing platforms, with a total of 2,370 million readers.

The online versions of Norwegian media have had a growth of 4 per cent, while the reading of mobile editions are slightly down by 0.7 percent.


Source: NTB scanpix / Norway Today

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