Like the big media houses in the United States, Norwegian media drops Facebook’s article service. The benefits did not justify the cooperation, according to NRK and VG.
– We have a clear strategy that we will work for NRK’s own digital services to be alternatives in themselves.
Loading time and speed are important, and there has been an extra focus as a result of instant articles, says Rune Håkonsen in NRK to Klassekampen.
Like VG, NRK has stopped using instant articles, and Nettavisen is considering going the same way.
– We saw a small effect, but it did not get as big as we and other media houses thought, Director of Business Development and Innovation in Nettavisen, Pål Nisja-Wilhelmsen, says.
At the same time, Aller Media says that they receive advertisement revenue for instant articles, and will continue for Dagbladet and several of the media houses online newspapers.
Source: NTB scanpix / Norway Today