One in three enterprises pay for advertising on the Internet

Advertising on the Internet.Advertising on the Internet.Photo: pixabay.com

Thirty-six per cent of enterprises with at least ten employees pay for advertising on the Internet.

The use of social networks is increasing. Forty-four per cent of enterprises have broadband connections with a downloading speed of at least 30 Mbit/s.

In the survey, enterprises were asked to specify the type of advertising they pay for on the Internet. Most of them are paying for advertising that is based on web page content or keywords searched by users.

Twenty-six per cent of the enterprises pay for advertising that is based on these methods. Nine per cent pay for advertising that is based on tracking Internet users’ past activities or profile, and 15 per cent pay for advertising that is based on the geographical location of Internet users.

Increase in use of social networks
In 2016, 67 per cent of the enterprises use social networks such as Facebook or LinkedIn. This is an increase of 8 percentage points from 2015, and 16 percentage points from 2014. Use of multimedia content-sharing websites has increased by 2 percentage points from 2015, while the use of blog and wiki-based knowledge-sharing tools has decreased by 1 percentage point.

Four in ten buy cloud computing services
Forty per cent of the enterprises buy cloud computing services. This is an increase of 2 percentage point from 2015, and 11 percentage points from 2014. Most of the enterprises that purchase such services are using the cloud for storing files and e-mail.

The largest increase was found in enterprises that buy finance or accounting software applications as a cloud computing service. Of the enterprises that buy cloud computing services, the share that buy finance or accounting applications as a cloud computing service has increased by 10 percentage points from 2015.

Electronic commerce
In 2015, turnover from e-commerce sales was estimated at NOK 723 billion; 24 per cent of the total turnover in the industries in the survey. Fifty-four per cent of the turnover from e-commerce sales was from EDI sales, while the rest was from web sales.

 

Source: SSB / Norway Today

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