Monsters, Inc. received the award as this year's social entrepreneur, the award was handed out by the Crown Princess Mette Marit at the Ferd conference Thursday afternoon.
The Ferd price is intended to give an extra boost to social entrepreneurs who have a business model that makes it possible to reach as many as possible with the greatest possible effect. it may be to try out new solutions to social challenges in Norway . The winner gets half a million kroner for further development of their company.
Since its inception in 2003, the Monster, Inc has now demolished 5500 bathrooms and prepared for rehabilitation. The staff are largely former inmates who need employment and a new environment when they start their lives again.
The jury stated in its decision Monster company had clear and robust values, combined with the overall concept of the jury thinks doing business credibility .
- The people in this business are not monsters, they are the opposite. They do not only tear down , they also build up , according to the decision from the jury.
Source : NTB scanpix / Norway Today