Fewer people read printed newspapers and online versions of newspapers on an average day in 2015 than the year before.
The number of persons watching TV has declined. We spend more time on the Internet, and use of social media is still increasing.
There has been a decrease in reading printed newspapers on an average day among persons aged 9-79 from 2014 to 2015. In 2015, 42 per cent of the population read one or more printed newspapers on an average day, compared to 49 per cent one year before. This trend has been ongoing for a long time. In 1997, the percentage was 84. Reading online versions of newspapers has also declined somewhat. The number of readers was 51 per cent on an average day in 2015, compared to 54 per cent in 2014. This means that the overall number of newspaper readers has decreased from 75 per cent in 2014 to 72 per cent in 2015.
Decline in TV watching
The portion watching TV on an average day, i.e. transmissions on the different channels, has been fairly stable for many years, at more than 80 per cent. In recent years, however, there has been a decline. This also applies for the last year. Seventy-four per cent watched TV per day in 2014, compared to 67 per cent in 2015. The decline applies to both men and women and to all age groups. Watching TV via the Internet, i.e. watching TV programmes that are broadcast via the Internet at the same time as the ordinary TV transmission, is not yet a rival to traditional TV watching. While 63 per cent watched TV programmes on ordinary TV, 11 per cent watched the programmes via the Internet. The time we spend watching TV saw a considerable decline last year. While average TV watching per day was 132 minutes in 2014, the corresponding figure for 2015 was 107 minutes.
More people spend time on the Internet and social media
The proportion spending time on the Internet during a typical day has increased considerably in recent years, but there has been no increase in the last year, with 88 per cent in 2014 and 87 per cent in 2015. The time we spend on the Internet per day has grown somewhat, from 120 minutes in 2014 to 127 minutes in 2015. Never before has the population spent so much time on the Internet on an average day. The increase applies to both men and women, and for everyone between the age of 9 and 44. The 16-24-year-olds are the most eager users, with 3 hours and 33 minutes per day.
Among those who are on the Internet during a typical day, 70 per cent had spent time on Facebook and 44 per cent had spent time on other social media in 2015. The use of social media has increased considerably in the last year. Forty-four per cent of Internet users had spent time on bank services during a day and 73 per cent had read news.
Source: SSB / Norway Today