Norway falls from second- to fifth place on the list of countries with the best reputation in the world.
Sweden passes Norway and tops the reputation survey, which was conducted by the Reputation Institute.
Happiness, peace, and authorities’ integrity are the most important ingredients for a positive reputation in this survey.
– Norway is only marginally behind Sweden and still has an impressive reputation. Although Sweden is top of the list, they are at a similar level to Canada and Switzerland, says Ole Christian Apeland company Apeland, which is the Norwegian partner at the Reputation Institute.
Sweden tops the list with 78.2 points, ahead of Canada (77.8), Switzerland (77) and Australia (76.8). Then Norway (76.2), followed by Finland (75.2), New Zealand (74.7), Denmark (74.3), Ireland (74.1) and the Netherlands (73.9).
At the opposite end of the scale, Russia has increased by 4.7 points, but the country is still in the category “poor reputation”, with 39.8 points. It occupies a 65 place, ahead of Nigeria, Saudi Arabia, Pakistan, Iran and Iraq. Turkey got the biggest drop in reputation, down 7 points, to 58th place.
Source: NTB scanpix / Norway Today