The business community with proposals on how to reduce sugar intake

Sugar is goodOslo.Sugar is good .Photo: Stian Lysberg Solum / NTB scanpix


The population of Norway consume too much sugar, and some a lot more than others. Next week there will be discussion about what will be the best measures for reducing the consumption of sugar.

On Tuesday the Minister of Health and Human Services Bent Høie (H) will meet with the Trade and Industry Group to talk about this. Six months ago he challenged them to present a proposal on how the industry can help reduce sugar intake in the population.

– If we are to reduce sugar intake in the population, we have to work together, politicians, authorities and not least the business community. This requires action and commitment from all of us. We have to not only look at the sugar content in certain food groups. It is also important to consider the sizes of portions and marketing directed at children and adolescents,  Høie says to the news agency NTB.

Previously the Trade and Industry Group have come up with measures to reduce the intake of salt and red meat in the population. Now the group has prepared a joint document on how the industry can contribute to reducing the sugar intake. For the time being it may be necessary to reduce the sugar content in cereals, sugared dairy products and beverages sweetened with sugar. Measures like using shelf placement to bring this about and a special fee or duty on sugar may also be relevant.


Source: NTB scanpix / Norway Today

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