After 70 years, IKEA will stop making catalogs with furniture, interior design ideas, and other products.
“Rational, but emotional,” director Konrad Grüss said, commenting on the decision.
The catalog was distributed for the first time in 1951 and gradually became a regular feature in many homes in Sweden, Norway, and a number of other countries.
According to a press release from Inter Ikea Systems, which runs the furniture chain franchise, at its peak, the catalog was distributed in 200 million copies in 69 different versions, in 32 different languages.
Changes in consumer behavior
In the press release, the company writes about the declining use of the catalog and a transition to more online shopping.
“Customers’ needs and use of the media have changed, and the catalog has been less in use,” the press release notes.
“For both customers and employees, the IKEA catalog is a publication that brings a lot of emotions, memories, and joy,” CEO Konrad Grüss of Inter Ikea Systems said.
© NTB Scanpix / #Norway Today
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