Nearly six million people have been to the movies This year. Continuing the good visitor figures from the first half, this could be the best year for Norwegian cinemas in 30 years.
– 2016 appears to have the most visits in a single year for cinemas since 1985, says Marianne Massaiu in the media agency Mediacom to Dagens Næringsliv.
More blockbusters are on the way, besides the summer’s favorite “Ice Age” comes a new version of the famous movie “Ghostbusters” from 1984 and “Finding Dory” a sequel to “Finding Nemo” and the big friendly giant “BFG” which is based on Roald Dahl’s book by the same name.
– Last year we passed the 12 million mark in cinema visits, which was a nice result, you have to go back to 2012 to find something similar to this. This year I think we will be closer to 13 million, CEO Guttorm Petterson of the trade association for Film & Cinema said.
Advertising sales are also good. In the first half there has been 45.5 million kroner of cinema advertising sold, which is up 56 percent from the same period last year, according to figures from a Media Survey, the newspaper said. With good visitor numbers Massui explained that this allows increased advertising revenues and that cinema advertising works well; it will be remembered, can be tailored to audiences and it is attractive with new technology solutions for interactive mobile games on the big screen.
Source: NTB scanpix / Norway Today