Greta Thunberg is on the first-ever cover of “Vogue Scandinavia”

Greta Thunberg VogueClimate activist Greta Thunberg poses for a photo backdropped by Ahkka Mountain at the world heritage site of the Laponia area in Sapmi, Sweden, on Tuesday July 13, 2021. Photo: Carl-Johan Utsi / TT via AP

Swedish climate activist Greta Thunberg graces the cover of newly launched fashion magazine “Vogue Scandinavia” – and at the same time takes a strong stand against the fashion industry.

Greta Thunberg has published a picture of the magazine cover on her Instagram account. In the post, she offers harsh criticism, stating the fashion industry affects the climate negatively:

“The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables.”

Furthermore, Thunberg warns that campaigns, in which clothing and fashion companies spend large sums of money on presenting themselves as, among other things, sustainable, climate-neutral, and ethical, are basically “greenwashing.”

“Many are making it look as if the fashion industry are starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as “sustainable,” “ethical,” “green,” “climate neutral” and “fair.” But let’s be clear: This is almost never anything but pure greenwashing.”

According to Expressen, the fashion magazine also wrote in a press release that the 18-year-old shares the magazine’s values ​​of sustainable lifestyle and environmental protection, and that the clothes that Thunberg wears are made of sustainable, recycled materials. However:

“You cannot mass produce fashion or consume “sustainably” as the world is shaped today. That is one of the many reasons why we will need a system change,” Thunberg concludes in the post.

Source: ©️ NTB Scanpix / #NorwayTodayTravel

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