Norwegian businessman Petter Stordalen writing book about COVID crisis, warns billions of kroner lost

Petter Stordalen, owner of Nordic Choice Hotels. Photo: Adam Ihse / TT / NTB
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Hotel magnate Petter Stordalen has announced that he will publish a book about the corona crisis and business. He estimates that his company, Nordic Choice, will have lost up to four billion during the pandemic.

E24 reports that the billionaire is getting help from an author to write the book, which is scheduled to be published in January next year.

“It will be about the crisis because I have received a little revelation. It is easy to think that the crisis is about money, but it is actually also very much about culture and leadership,” said Stordalen to E24.

But the crisis is also about money, and Stordalen estimates that the Nordic Choice group will have lost four billion kroner when the pandemic is over. The company has received NOK 300 million in corona support from the authorities.

Source: ©️ NTB Scanpix / #NorwayTodayTravel

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