Danish research shows that it pays to pay people to stop smoking.
In a study funded by TrygFonden, smokers in three Danish municipalities were promised 1,200 Danish kroner, just over NOK 1,600 kroner, if they stopped smoking and were not smoking six weeks later.
Three other municipalities received financial support for large campaigns to persuade people to stop smoking.
In the municipalities where smokers were rewarded for quitting, 32% of those who quit were non-smokers six months later, and 29% were non-smokers one year later.
In the other three municipalities, the percentages were 22 and 18%, respectively, the survey shows.
In other words, it pays for society to reward those who quit smoking, the organization Kræftens Bekæmpelse concluded.
Source : © NTB Scanpix / #Norway Today / #NorwayTodayNews
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