Norway’s health institute is launching a vaccine advertising campaign

FHI - CEPIPhoto: Stian Lysberg Solum / NTB

This weekend, the National Institute of Public Health (FHI) will launch its first corona vaccine promotional campaign. 

The advertisement will be shown on TV, in newspapers, digitally, and on social media, writes.

Advisor Marius Eriksen in the advertising agency Pol, who has created the campaign, says this should be an informative campaign using a creative approach.

“We want those who are recommended to take the vaccine to be able to make an informed choice. 

“To achieve this, we must reach out broadly to the population with up-to-date messages,” project manager Anita Daae at the FHI noted.

Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews

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