Norwegian Consumer Agency issues warning to 50 influencers due to inadequate labeling of advertising

Linni MeisterPhoto: Vegard Wivestad Grøtt / NTB

The Norwegian Consumer Agency has uncovered a lot of poorly labeled advertising among influencers on Instagram and Tiktok. Fifty of them received a warning from the agency.

Linni Meister, Gine Margrethe Qvale, Camilla Pihl, and Espen Hilton are among the influencers who received a warning, TV 2 writes.

“We expect them to align themselves (with the rules) and ensure that the posts are clearly marked in the future. If not, they risk financial sanctions for new offenses,” section chief Nina Elise Dietzel in the Norwegian Consumer Agency stated.

Thirty-five advertisers have also been warned, including Cubus, Lindex, and Sørlandschips.

The Norwegian Consumer Agency referred to specific examples of offenses. It stated that the advertisers have the main responsibility for compliance with the law. Advertisers must provide training and follow-up for influencers.

The advertisers have been given a deadline until November 26 for comments and to confirm that they will comply with the requirements of the Marketing Act. If not, and if the audit discovers new violations, the advertisers will be in danger of being fined.

Linni Meister is critical of the warning from the Norwegian Consumer Agency and says she has never before been notified of inadequate advertising labeling. Hilton and Qvale regret that their advertising labeling has not been good enough. Lindex and Sørlandschips think it is positive that the agency is following up, while Cubus points out that the rules have been unclear.

Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews

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