Norwegians found fewer but more expensive gifts under their Christmas trees this year, new figures suggest

Christmas giftsPhoto: Gorm Kallestad / NTB
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Figures from Vipps and BankAxept show a sharp increase in online shopping in the first three weeks of December. The figures show fewer transactions but larger amounts per transaction.

Turnover in card shopping increased by 1%, while online retail via Vipps increased by as much as 178%

“The huge increase in e-commerce can be explained both by a general trend where people shop more online, and the pandemic that makes more people stay at home,” Vegar Heir at Vipps noted in a press release.

The figures show that there are 9% fewer card transactions in physical trade than last year, but that the amounts are around 11% higher for each purchase. 

Shopping trends

Heir believes this means that people shop less often, but more expensively.

Categories such as electronics, interior design, and bookstores have registered a sharp increase.

This is in line with figures from Statistics Norway (SSB), which show that imports of electronics such as mobile phones and flat-screen TVs increased in September, October, and November, giving a good indication of what could be under the Christmas tree this year.

The figures from Vipps and BankAxept also fit well with the statistics from the payment solution provider Klarna, which show an online sales increase of as much as 48% during the first two weeks in December, compared with the same period last year.

© NTB Scanpix / #Norway Today

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