Norwegians national costumes worth 30 billion kroner

BunadPrincess Mette-Marit, Crown Prince Haakon, Princess Ingrid Alexandra, Prince Sverre Magnus and Marius Borg Høiby greet parade outside Skaugum 17 May..Photo: Jon Olav Nesvold / NTB scanpix

The Norwegian national costume is more popular than ever, and Husfliden is one of the places that are noticing the increased sales of national costumes the most. If you want a bunad for 17 May next year, you should begin the process of getting one now.

In Norwegian houses and homes there are more than 2.5 million national costumes to a value of well over 30 billion kroner in total, according to the Norwegian Institute for bunad and folk costume.
– The bundad is still very popular today. Not least with confirmands, because there are a large number of confirmands who get their own bunader for their confirmations,  Camilla Rossing, Head of the Institute, says to the news agency NTB.
She is not sure whether there has been a real increase in the number of national costumes for women.
– But we do know is that there is been an increased interest in national costumes  for men. National costumes for men are becoming more popular, she says.
Two out of three Norwegian women  have a national costume, while the percentage for men is slightly lower than one in five.

Nordland costume on top again
Last year, sales in the Norwegian Flid Husfliden was at 170 million, up from 157 million the year before.
The most popular national costume was Nordlansbunad , followed by Trønderbunader, Vest agderbunader and Gudbrandsdalbunader. But  recently the national costumes from Telemark have experienced the strongest increase in sales.
The national costume from Nordland has been on top the list of most popular national costumes for years, confirms Rossing, who is not sure why this bunad is the most popular.
– It’s a beautiful costume, but so are many others. One explanation may be that Nordland is one of the few counties with only one type of national costume, while other counties have three to four five different types of national costumes.
– It’s also being voted for by people from Nordland who have emigrated to other parts of Norway, and people from Nordland are very loyal, she says.


Source: NTB scanpix / Norway Today