Olympics in Rio got the most coverage, but it’s the knife fight between presidential candidates Hillary Clinton and Donald Trump who have made the biggest impression in the last three months.
The situation in Syria and the terrorist attack in Nice also made a strong impression, showed a survey by Agenda Tracker, which is a quarterly survey conducted by opinion pollster YouGov in cooperation with communications agency PR-operators and media research company Retriever.
More than half – 54 percent – of those surveyed stated that the US election has made an impression on them. 51 percent say the same about the situation in Syria and the terrorist attack in Nice in the summer.
– I’m a little surprised that more are not interested in the US election campaign, which is the big talk and has been going on for several months.
Nearly half said it did not make an impression on them. It shows that it takes a lot to engage the entire population, said customer and chief analyst Kristina Nilsen of Retriever.
According to Nilsen previous studies show what makes the biggest impression on us are things that are close to us, such as major accidents or major abuse cases against children.
28 percent of respondents stated that the coverage of the US presidential election makes them sad or upset. 43 percent said that matters related to the US election makes them a little sad, while 24 percent have a neutral attitude.
– It is interesting to see how many people say this election makes them sad or upset. It is beleived it has to do with the controversial Republican presidential candidate Donald Trump, says adviser Nils Johan Halvorsen in PR operators.
Terror Coverage scores highest
Clearly most attention from the media in the third quarter was the Olympics in Rio, including Para-Olympics.
It was also the Rio Games that made most people happy. 28 percent of respondents in the survey state that matters relating to public festival in Rio has made them very happy, 46 percent said it made them a little excited.
People also enjoy reading about mobile game Pokemon Go. Cases involving Pokemon Go has made 23 percent of respondents very happy and 33 percent somewhat excited.
– It’s a long time since we have had such an easy matter as Pokémon Go on the list. Pokemon Go is definitely one of the issues you’ll remember from summer 2016, says Kristina Nilsen.
People also get questions about what issues they believe were covered best. Here coverage of the terrorist attack in Nice score highest. 20 percent report that the case got very good coverage, and 43 percent believe the case got good coverage.
The coverage of the Olympics in Rio, including Paralympics, finished second. 25 percent perceived coverage as very good. 32 percent think the coverage was good.
Source: NTB scanpix / Norway Today