Print campaigns and advertisements in magazines are no longer a priority for the Norwegian Seafood Council. Now, it plans to use influencers in several countries to sell Norwegian fish.
“For us, among other things, influencers are the gateway into social media. They already have a voice or significance in what they work with and can convey facts,” Børge Grønbech, director of global operations at the Norwegian Seafood Council, told IntraFish.
In total, the Norwegian Seafood Council will spend just over NOK 300 million next year on marketing Norwegian fish and shellfish in 30 countries around the world.
Among other things, NOK 15 million has been earmarked to promote cod and other fish in Spain.
Print campaigns and advertisements in magazines are no longer a priority for the Norwegian Seafood Council. Some of the money will instead be used to hire influencers in several countries.
“We want them to do a credible job and convey the facts. We will provide the basis for the work they will do and for what they will communicate. For example, (we want them to ) show the sustainability of Norwegian seafood (to the target audience). It is important that they convey facts,” Grønbech added.
Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews
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