European football championships has given Norwegian Tipping new customers and contributed to good sales. After the first half the result is up to 2.5 billion, over 200 million more than the budget.
The company explained the results with large first prize pots in Viking Lotto, engaging EM football and good sales for most products.
– The most pleasing though is that the influx of new customers is the highest in the segment of younger adults, ie where the battle for customers is hardest, says CEO Torbjorn Almlid.
Prediction Company cites the commitment that the European Football Championship in France created and that it has given them new customers who previously have not had a relationship with Norwegian Tipping.
Source: NTB scanpix / Norway Today