The Hold app will give drivers points and prizes for every 20 minutes they manage to leave their mobile while driving.
“We want people to be more alert in traffic. Just a glance to check the phone, you can suddenly pass 100 meters,” says Mats Mathisen, one of the founders behind the app, to Aftenposten.
The project is in collaboration with the Norwegian Public Roads Administration and YX 7-Eleven. Project manager Rita Aarvold from the Norwegian Public Roads Administration says they will give people an aid that reminds drivers of not using their mobile.
The penalty for being caught using the mobile during driving was adjusted up to two dots on the driver’s license in addition to the fee. The newspaper wrote last week that despite stricter penalties, mobile use has increased by 6.1 percent in the first half of this year compared to the same period last year.
Teams were started by three Norwegian students in Copenhagen in 2015. The app rewards the user for not using the mobile phone at school, at work and now in traffic. The app is also launched in the UK.
© NTB Scanpix / #Norway Today