Advertising revenue in the media industry continues to decline

Advertising on the Internet.Advertising on the Internet.Photo: pixabay.com

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Figures from the first eleven months of the year show that advertising revenues in the media industry have dropped by 6.5 percent compared to the same period last year.

In November, revenues fell by 13.7 percent compared to the same month in 2018, according to figures from the Media Barometer.

– It looks like we can forget about a positive development in 2019. Then we would rather hope that 2020 will be far better, writes general manager Merete Mandt Larsen of the Media Agency Association in a press release.

The figures in the Media Barometer are reported by the largest advertising producers in the country, and they are presented by the Media Agency Association.

From January to November 2019, advertising revenues on the Internet fell by 1.9 percent, TV fell by 9.4 percent, radio fell by 11.6 percent, the daily press by 16.5 percent and the weekly press by 24.9 percent.

In total, advertising was sold through the media agencies for NOK 8.83 billion during the period. In the same period in 2018, sales totaled NOK 9.44 billion.

© NTB Scanpix / #Norway Today

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