Interest in knitting and home production of garments is increasing in the Norwegian population, especially among younger women. Men are far less concerned with wool.
As much as 43 percent of women according to a survey by SIFO, the National Institute for Consumer Research, say they have knitted or made clothing or other wool products last year. Only 4 percent of men reported the same.
The survey is part of the project MUGS, which revolves around green growth through knowledge of sustainable clothing at local value chains.
Wool clothes are among the fabrics that last the longest.
The study shows that the use of wool is widespread throughout the population, but that women are buying, producing and using wool clothes more often than men.
The higher the income, the more wool is used.
SIFO researchers Ingun Grimstad Klepp and Kirsi Laitala are concerned with sustainable clothing consumption that involve placing emphasis on longevity, home production, and values connected to clothing.
In February, 31 percent of women used woolen clothes every day, compared to 16 percent of men. While 17 percent of women used wool clothing rarely or never, 31 percent of men said the same.
Source: NTB scanpix / Norway Today