Shopping mall sales dropped 2.5 percent in December compared to December 2018. Black Week in November is blamed for the decline.
Sales during Black Week in 2019 increased by 6.6 percent compared to the same week in 2018.
Despite a decline of 2.5 percent in December trading, trade increased by 40 percent in Week 52, including December 30 and 31, according to an estimate from Kvarud Analysis’s Christmas Trading Index. The sharp increase is partly due to the fact that in 2019 there was an extra day of work in week 52 compared to the same week the year before.
– “The best Black Week of all time kicked off Christmas shopping. This speeds up the Christmas trade in November and dampens the December trade. We also saw the same pattern the week after Black Friday last year,” says Brother William Stende, director of Virke trade.
The analysis in the Christmas trade index is prepared based on the turnover of 190 shopping malls.
© NTB Scanpix / #Norway Today