Giant agreement for Iceland Mat

Iceland Foods, Iceland MatFulham, Iceland Foods.Illustration.Photo : Iceland / NTB scanpix

Frozen goods company, Iceland Mat has become a national player in the convenience store business after sealing a deal with Circle K to cater to hungry motorists.

“Now we will be in stations that have freezers, all of 185 in Norway,” said Geir Opheim, CEO of Iceland Mat to Nettavisen.

After a successful trial in three selected stores, Iceland Mat has agreed to take over as the main supplier of frozen groceries to Circle K throughout the country. These days, the work is being done to fill up the shelves and the freezer boxes, in many of the convenience stores.

Iceland Mat is one of the UK’s largest food chains and it has the rights to the chain in Norway.

More awareness about Iceland Mat products
“We have collaborated at three Circle K stations, and have been a real success and it is great for us to showcase the goods all over Norway. Then people get to know us. It is an effective way to distribute our product range,” explained Opheim

He said that they are still working hard to acquire their own stores as well.

“But with Circle K, we are spread all over Norway. It’s very nice for us,” he added.

Marketing Director Ann Helen Våge pointed out that Circle K is evolving to adapt “customer needs, travel habits, forms of travel and shopping habits”. She added that the demand for practical solutions is increasing, so one needs to accommodate these changes.

“Our goal is to make our customers’ everyday lives a little easier. The initiative with Iceland is exciting because it gives customers all over the country access to an expanded range of fast and good meal solutions for home cooking,” she explained in a press release.

She said the successful trials have made them confident that the products will be well received throughout Norway.

“We receive daily enquiries from customers in various locations in Norway about whether we will soon be able to open outlets near where they live. Through the type of collaboration we now get together with Circle K, the Norwegian consumer now has access to an exciting alternative to the products that are found everywhere else,” said Opheim.

The plan is that deliveries to the store will start this week.

Source: / Norway Today


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