Høie will not force food chains to become healthier

Minister of Health and Care services Bent Høie (Conservative Party)Minister of Health and Care services Bent Høie (Conservative Party).photo: Terje Pedersen / NTB scanpix

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Minister of Health Bent Høie (H) is not satisfied with finding chocolate at a child’s height in the grocery store, but does not want to ban such goods.

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– What I am not so happy with is the placement of unhealthy items in the store so that you can do impulse purchases. The industry must continue to work on this. I react, among other things, to the fact that chocolate is at children’s height where there is often a queue for check out, says Høie to Aftenposten.

But a ban on sugary goods at the checkouts is not relevant.

– I have the impression that the industry is willing to take social responsibility. I have received clear feedback that we have common interests here. They do not want to take control of the lives of their customers, says Høie.

The Prime Minister of the United Kingdom Boris Johnson announced this week that he will help the British lose weight. Among the measures is a ban on advertising on TV and online before 9 pm for foods high in fat, sugar or salt. Another proposal is to ban sweets near the check out tills. The goal is to shield children and young people.

In Norway, a similar ban proposal was set aside and filed away in 2013 by the then Minister of Health Jonas Gahr Støre (Labor).

© NTB Scanpix / #Norway Today

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