Black Friday is not as popular among Norwegian shoppers as before the corona crisis. At the same time, Black Week has become the starting point for Christmas shopping, according to figures from Virke.
Turnover on Black Friday increased by 14.3% this year compared to last year but was still about 20% lower than in the pre-corona year of 2019.
At the same time, Black Week remained stable with a slight increase of 0.9% from the corona year 2020. In the retail trade, turnover fell by 2%.
“The figures confirm the trend we have seen… Black Week has become more important (than Black Friday) as the starting point for Christmas shopping,” Jarle Hammerstad at Virke noted.
“Now that the infection situation is developing in a negative direction, it is good that consumers are spreading out Christmas shopping and avoiding crowds on Black Friday,” he said.
Source: © NTB Scanpix / #Norway Today / #NorwayTodayFinance
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