Norwegians staying home for vacation made a pilgrimage to Vinmonopolet

VinmonopoletMonopoly.Photo: NTB scanpix / Hagen, Fredrik

The Vinmonopolet is booming in Norway partly due to the Corona restrictions. Sales growth in July ended with as much as 59 percent.

After very good numbers during the spring semester, sales figures rose to an all time high a summer-in-Norway with almost all Norwegians vacationing in their own country, reports E24.

Sales growth in the first half of 2020 was measured at 32 percent compared to the same period last year. This summer the sales rose to new heights thanks to the good weather, two more sales days than last year, and a weak kroner. 

-”Vinmonopolet’s sales have increased after the outbreak of Corona, roughly as expected in relation to the border shopping and tax-free at ferries and airports has, for a while, almost totally stopped. There was also a significant decrease in service at restaurants, bars, and cafe’s in recent months.”, says Communications Manager, Jens Nordahl, of Vinmonopolet.

After  Corona measures were introduced in March, Vinmonopolet has had 135,000 more customers weekly. Each customer has also bought more. They went from buying an average of 2.2 liters per trip to buying 3 liters. 

© NTB Scanpix / #Norway Today


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