Online alcohol sales in Norway have doubled in 2020

AlcoholPhoto: Adam Wilson / Unsplash

Norwegians are buying alcohol online like never before. From January to October, 405,000 orders were received on Vinmonopolet’s website, compared with 208,000 in the same period last year.

A total of 1,705,453 liters of alcohol were traded through Vinmonopolet in Norway, according to figures P4 has received from Vinmonopolet.

A total of 12% of those who shop for alcohol online picked up the goods at the post office.

About 2% had the alcohol delivered to their door, while 86% picked up their orders at their nearest Vinmonopolet store.

Sales at Vinmonopolet, in general, have increased sharply during the coronavirus pandemic.

Coronavirus impact

“But online sales are actually increasing more, by around 100%,” communications director Halvor Bing Lorentzen noted.

He believes the spike is related to coronavirus restrictions with closed borders but also increased awareness of online shopping.

Although sales have increased significantly in special circumstances, Vinmonopolet still predicts growth.

“Yes, we predict that sales will increase further, but perhaps not to the extent we now see,” the communications director added.

© NTB Scanpix / #Norway Today


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