To limit sales leaks to Denmark and Germany, Systembolaget will launch new beers for less than NOK 7. The Brewery Association in Norway (Bryggeriforeningen) opposes this.
Systembolaget’s launch plan for 2020 states that they have a goal of launching two beers in the fixed range at a maximum price of NOK 6.90 in 2020. Today the cheapest beer at Vinmonopolet’s Swedish counterpart costs SEK 8.40, according to NRK.
The Norwegian Brewery and Beverage Association believes that the cheap beer will lead to price pressure, which will not be good for either Norwegian or Swedish breweries.
”It is not possible to match that price level. They can hardly sell water at that price,” says communications manager Hege Ramseng to the channel.
Harald J. Andersen, manager of Virke Handel thinks Systembolaget’s approach to border trade is interesting.
“If Norwegian politicians now do not take steps to achieve a more reasonable tax level, we will lose Norwegian jobs, value creation and all control over how much sugar, alcohol and tobacco we consume,” he says.
© NTB Scanpix / #Norway Today