Taco sales in Norway exploded last year: “It has been an absolutely fantastic year”

Taco fridayPhoto: Gorm Kallestad / NTB
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Last year, sales of tacos and taco-related foods increased by a quarter of a billion to a total of NOK 1.6 billion.

The figures have been confirmed by the analysis agency Nielsen, E24 writes. 

The growth is probably mainly due to the fact that far more Norwegians are eating at home during the corona pandemic. Closed borders also contributed to the spike. 

Santa Maria, which has a 39.1% market share according to Nielsen, increased sales by almost 16% to around NOK 460 million.

“It has been an absolutely fantastic year,” marketing director Kine Kotte in Santa Maria Norway noted.

Old El Paso has a market share of 37.2%. Last year, the company increased store sales by 12.7%, which corresponds to NOK 65.4 million.

A total of 84% of Norwegians eat tacos at least once a month, Ipsos’ latest survey of eating habits in Norway shows. 

Furthermore, 13% of Norwegians eat tacos every Friday.

Source: © NTB Scanpix / #Norway Today / #NorwayTodayFinance

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