The discount chains are getting an increasingly larger market share

Coop Obs Coop Obs.Photo Audun Braastad / NTB scanpix

There were fewer grocery stores in Norway last year, but the turnover increased. An increasing number of people ara making their purchases in discount stores.

The discount segment has increased year by year and now has 63.4 percent of the market, an increase of 1.6 percent from the year before, according to figures from market research company Nielsen.
The increase was not as great for Rema, which has about the same market share it did last year. The chain  last year had a market share of 24.2 percent, an increase of only 0.5 percentage points.
There were major changes in the market las year. Coop bought ICA / Rimi stores and was required to transfer 49 stores to Norway Group and 42 stores to Bunnpris. Norway Group owns  the chains Kiwi, Meny, Spar and Joker and is Norway’s largest food chain. Last year, they had 41.2 per cent of turnover in this country. This means they for the first time had over 40 percent market share.
In Norway Group is the Kiwi who has the biggest  market share. They now have a 18.9 percent market share, an increase of 1.2 percentage points. Coop has after last year’s acquisitions and divestitures increased its market share by 5.6 percentage points and now has 27.9 percent of the market.
In total there are now 3,806 grocery stores in Norway, a decrease of 2.4 percentage points or 93 stores from the previous year. In total,  grocery purchases for the value 164.3 billion kroner was made in Norway last year. This is just over 4 billion more than the year before.


Source: NTB scanpix / Norway Today