Vinmonopolet set the annual record on December 23rd

Norwegian best selling red wines full of sugarVinmonopolet in Rosenkrantzgate in Oslo.Photo: Lise Åserud / NTB scanpix

Many people secured alcoholic drinks for Christmas at the Vinmonopolet the day before Christmas Eve. Figures from the Vinmonopolet show that sales set an annual record for 2019.

The trend in December is that more people wait longer to buy beverages for Christmas, and that many wait until the last days before Christmas, like December 23rd, says communications manager Jens Nordahl of the Vinmonopolet to Dagens Næringsliv.

On Christmas Eve, 1.2 million liters of drinks were sold at the Vinmonopolet.

“We knew that the 23rd was going to be a big sales day, but not that it was going to be as big as it was – namely the biggest sales day of Christmas ever and the second biggest sales day of all time,” he says to the newspaper.

The biggest sales day ever at Vinmonopolet was Friday May 13th, 2016. At that time, Vinmonopolet sold 1.24 million liters of beverages.

Vinmonopolet’s total sales in 2019 are expected to be around 82.6 million liters, which is a growth of around 0.8 per cent from 2018, according to their own forecasts.

Red wine is still the most popular drinks category towards Christmas, but according to communications manager Nordahl, there has been an increase in sales of sparkling wine and champagne this year.

© NTB Scanpix / #Norway Today


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