Despite the fact that the race in the 400-meter hurdles took place at 5:22 AM on Tuesday, thousands of Norwegians got up to see Karsten Warholm win the Olympic gold.
Figures from Kantar and Discovery show that 183,000 Norwegians turned on their TV or mobile phone to follow the race at 5:22 AM on Tuesday on TVNorge and Discovery +, Kampanje writes.
That is a market share of 80%.
“The 45.94 magic seconds became historic, and we wish more people had seen them directly,” communications manager Hanne McBride in Discovery and TVNorge stated.
Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews
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