Norwegians want holiday season to be spectacular and to spend it close to home

VenabuVenabu. Photo: Norway Today Media

Despite tighter times in the Norwegian economy, there is little to suggest that Norwegians will sit at home and look out the window in summer. Spending your summer holiday closer to home has become very popular , experiences are also important and the budget is still adjusted to leaner times.

The tourism survey  Reisepuls(Travel Pulse) 2016 from Business Activities reveals that three out of four Norwegians are going on a summer holiday this year, and most will spend their summer holiday both abroad and in Norway.  The holiday budget is  slightly higher than it was last year, when  people really had begun to feel the effect of the oil downturn, but is still adapted to leaner times. On average,  the holiday budget of a Norwegian household  is at   39.400 kroner:

– The contents of the holiday has become more important in choosing the holiday destinations. Tourism that focus on adventure and experiences is the fastest growing tourism segment and the value created from this has more than tripled since 2001, says Line Endresen Normann, Manager of Business Activities Travel Norway.

Norway is popular

For those who place a high level of importance on personal experiences  physical activity and nature experiences are the most popular, closely followed by culture-related activities and dining experiences. Much of this is on offer in Norway and  those who live here can easily adjust to a  lower holiday budget when spending at least part of their holiday in Norway. In a survey of  four out of ten that they live will stay in their own cabin or cottage or  in a cabin or cottage owned by their   family, and almost as many that  will stay at home with their family or friends. Two out of ten will rent a cottage or cabin, and just as many reply that  they will spend their holiday in Norway   in a caravan, tent or camper.

The latter figure is also indicated by the number of caravan  searches on the internet from January to May this year, which has increased by 12 percent from last year.
The keywords that have been used most often used in combination with ” holiday home / cottage” also indicates what people are looking for and where they want to go: fixed term, Kristiansand, Norway, Kragerø, Hvaler, long term, Lofoten, Tjøme, Oslo and Grimstad’s are at the top ten of the list.
The thing considered to best important for the summer holiday is to spend time together with family and friends, and in all of the surveys spending time with and visiting friends and relations is  one of the important factors.


Source: NTB scanpix / Norway Today