Innovation Norway has awarded the Lofoten and Suldal the Label for Sustainable Destinations, which was introduced in 2013.
The label for sustainable destinations is given to destinations that work systematically for more sustainable tourism development.
The process leading up to the first approval takes about two years, after which the destination must continue upholding its good sustainability management.
Every three years, the destination must be re-approved.
A thorough process
Director of Tourism Bente Bratland Holm in Innovation Norway congratulated Lofoten and Suldal on the award, noting that the two destinations have been through a long and thorough process.
“This is where the work begins…. We will work hard for three years to improve the indicators and what we have been working on since 2017,” general manager of Destination Lofoten Line Renate Samuelsen noted.
Project manager and general manager of Suldal Vekst Laila Steine sees the sustainability label as a source of inspiration.
“It encourages, inspires, and sets a clear direction for our destination’s development and for all our great companies and everyone who owns, leads, and works in them,” she said.
© NTB Scanpix / #Norway Today