Swedish flight shamers strikes Norwegian – closes route

Norwegian AirlinePhoto: Norwegian Airline

The flight shamers and Swedish passengers turn their backs.

Norwegian Air is now stopping the route between Stockholm and Malmö. This means that Malmö Airport Sturup will lose around 300,000 passengers when Norwegian takes off for the last time in January 2020.

There are dramatic figures for an airport that handles just over 1 million domestic passengers each year. Norwegian has an average of 20 return flights on the route.

The 30 percent reduction will come on top of this year’s dramatic passenger decline. Like the rest of the airline industry, Sturup has also lost every tenth passenger so far this year.

Thinks there will be more closures
It is the Swedish phenomenon of flight shame that has hit Swedish domestic traffic very hard in recent years.

Flight shame is the shame or unwillingness to fly because of the emissions caused by aircraft.

The most profiled representative of airplane shame in Sweden is climate activist Greta Thunberg, who recently made a two-week boat trip to New York because she refuses to fly across the Atlantic.

However, flight analyst Hans Jørgen Elnæs does not believe Norwegian’s Malmö exit means that we are approaching an airport closure in Sweden.

At the same time, he emphasizes that the decline in air traffic will continue.

Passengers and high costs

  • This is not the last route closure we will see in Sweden. Passenger decline will continue into 2020. But it is too early to say whether the sharp domestic passenger decline will lead to airport closures.

Facing Nettavisen, Norwegian press officer Andreas Hjørnholm explains the closure as follows:

  • “The route is closed because of a falling demand combined with high airport fees. In addition, we also notice that many passengers in southern Sweden use Copenhagen Kastrup as their primary airport. At Kastrup, every five passengers fly with Norwegian.”

Source: Nettavisen / Norway Today


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