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How Norway Led the World on Electric Cars, and What the Incentives Look Like Now

Norway achieved an unprecedented milestone: 95.9% of all new cars registered in 2025 was electric, according to official figures cited by Reuters. To reach a new-car market that is 96% electric, the transport policies had to be overwhelming, if not unparalleled.

How Norway Led the World on Electric Cars, and What the Incentives Look Like Now
Photo: Wolfmann / Wikimedia Commons (CC BY-SA 4.0)

Norway began offering a VAT (Value Added Tax) exemption for fully electric cars in 1990. The exemption stood in place, but the scope of the exemption was narrowed over time. For 2025, that figure worked out to 179,549 new passenger cars, according to government figures reported by Reuters. Until 2026, EVs costing up to NOK 300,000 were free of the 25% VAT, and only the amount above that price cap would bear the tax. In a statement, the Norwegian government said it was prolonging the zero-VAT benefit for new battery-electric passenger vehicles, up to NOK 500,000.

However, electric vehicles only got cheaper to buy; they also became more convenient to use. As of 2026, electric vehicles in Norway enjoy various benefits, including reduced road tolls, capping their usage rates at a maximum of 70% of the rate for conventional vehicles on many highways. The government also endorses some municipal policies that reduce electric-car toll prices to 50% of the total, giving them the parking advantage of buses. The Norwegian EV policy page says that there were no toll charges on many Norwegian roads from 1997 to 2017 for EVs, and no ferry tolls from 2009 to 2017 for the same group.

The measures taken by the country didn't stop there: the Norwegian EV policy page further notes that ferry fares for electric vehicles were capped at 50% of the total amount in 2018, while EV toll-road charges were capped at the same figure from 2018 to 2022. However, it was not until the Norwegian government had shifted its policy that EV toll payments increased. From 2023, toll charges on electric vehicles have been pegged at 70% in Norway, showing that the tax benefits on EV use have actively declined.

The modifications are evolving changes in favor of EVs and are likely not finished. 1 January 2026 marks the date on which even the VAT exemption for electric vehicles would only be applicable to EVs under the purchase price of NOK 300,000, with the government standard 25% VAT applying to everything above that. Reuters notes the VAT cap changes but also reveals that smaller EVs still qualify for the VAT exemption.

These decisions by the Norwegian state are made with great forethought: the switch to EVs in the country has been raging for over three decades. All the same, Norway still has the most extensive set of electric-vehicle incentives in the world, though the country is transitioning from broad support to targeted help. Tying this policy sequence to a market share of 95.9% in 2025, the question is not just how Norway achieved such success in EV adoption, but also how the country is stepping back after it has.

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