Christmas gifts in 2019, excluding adventures and groceries, cost us an average of NOK 5,810 each, 300 less than the year before, figures from DNB show.
The bank has every third card user as its customers, and card usage shows that the typical Christmas gift sales fell by 5 percent, according to Dagens Næringsliv.
– The decline was about NOK 300 on average for each Norwegian, confirms business developer Merete Magnussen of DNB.
DNB’s analysis includes much of the e-commerce, but not groceries, so that, for example, food gifts will not necessarily be included in the overview. Nor do services and experiences are included, such as restaurant or spa visits or weekend breaks.
Another explanation for the downturn in trade is that it only includes December shopping, where women in their 40s shop the most, right up to the last week before Christmas. Then men remember that it is Christmas and go shopping.
There is a connection between the decline in December and a strong so-called Black week trade in November. Sales at the malls fell by 2.5 percent in December, compared with 2018. Sales during Black week in 2019 increased by 6.6 percent compared to the previous year.
© NTB Scanpix / #Norway Today