Online sports and leisure equipment sales in Norway increased by 90% during corona crisis

CyclingPhoto: Jan Muehlbach / Unsplash

In the last six months, Norwegian online stores have sold 90% more sports and leisure equipment than in the same period last year. 

Statistics from the payment solution Klarna from the March 21 – September 21 period confirmed the general trend – sales of sports and leisure equipment increase during the coronavirus period.

Furthermore, after the second quarter of 2020, sports chains in the Norwegian Sports Industry Association reported sales growth of 17.7% compared with last year’s second quarter.

The increase in sales online was especially high and consistent during the entire corona period. 

“In the last three weeks in September, sales of sports and leisure equipment increased by as much as 54% compared to the same period last year,” Klarna informed news bureau NTB.

Klarna holds between one third and half of the market for online shopping in Norway, and more than 7,100 Norwegian online stores use their solutions.

Call of the wild

In a survey in the Nordic countries about people’s e-commerce habits, conducted by the market analysis company CINT in the 14-21 September period for Klarna, one in three surveyed Norwegians said that they have e-bought leisure equipment during the corona crisis to go out in nature more. 

More than half, 53%, have been out in nature since the coronavirus crisis started in March.

“Many of our online store partners have noticed a sharp increase in interest in fitness equipment, but also in the sale of leisure products. We see this trend continuing in full force this autumn,” marketing director at Klarna Norway Thomas Elvestad noted.

Young people are especially represented in these trends. 

Among those between 18 and 25 years old, as many as 66% said they had been outdoors more since March.

Some have also shopped for more new equipment. 

For example, 50% of young people have bought outdoor equipment to be more out in nature.

© NTB Scanpix / #Norway Today


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