The Norwegian Consumer Authority has fined three companies in the make-up and cosmetics industry millions for breaches of the Marketing Act. The companies have to pay NOK 6 million.
BliVakker, Blush, and Coverbrands have been notified that they will be fined for using not real pre-prices in Black Friday campaigns.
BliVakker has been notified that they must pay a fee of NOK 4 million for having broken the law during their Black Friday marketing, while Blush and Coverbrands have been fined NOK 2 million for the same type of offense.
“We see this as gross violations by actors who should be well acquainted with the legislation,” Norwegian Consumer Authority director Trond Rønningen stated.
The companies have four weeks to respond to the Norwegian Consumer Authority before the decisions become final.
Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews
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