More than 50% of Norwegians believe that air traffic is an environmental problem, and every third person gets a bad conscience when ordering air tickets. Nevertheless, few people want to step down the flights, and most people never buy climate compensation on the journey either.
These are figures that appear in KLM’s annual Scandinavian sustainability survey developed by Ipsos.
From an environmental perspective, the aircraft is the mode of transport that has been discussed most frequently over the past year. Figures from
KLM’s sustainability survey show that Norwegians’ attitudes to aviation have changed and that there is an increasing expectation that it will be sustainable to fly.
‘’The airline industry can and must become more sustainable, but the solution is not to travel less, but to fly better. The basic problem is the lack of sustainable fuel, not the flight itself. Our starting point is that fossil fuels will be phased out in the near future, and therefore we invest in increased use of biofuels” said Paul Terstegge, General Manager of Air France-KLM Norden.
Willing to pay more for climate-friendly travel
The survey shows that most Norwegians, over two-thirds (76%) of the population, do not buy climate compensation when buying air tickets.
At the same time, many responded that they would fly with a company that invests in reduced climate impact – even if it would mean a higher price on the flight. 42% said they would accept a higher price if the airline made climate-friendly choices.
In the case of Norwegians’ associations with sustainable flights, most of this connects with fuel-efficient aircraft (56%), followed by the importance of full capacity (45%) and aircraft operating on biofuels (35%). 2 out of 10 Norwegians connect electrification with sustainable flights (20%).
‘’Politicians and businesses must work better together if the industry is to succeed in its green transition. You rarely go far if you stand alone’’
Paul Terstegge concluded.
© NTB Scanpix / #Norway Today