Marked fall in advertising revenue

Advertising on the Internet.Advertising on the Internet.Photo:

Advertising turnover in media agencies fell by 12.7 % in October compared to the same month last year. Outdoor advertising has the greatest growth.

This is according to fresh figures from the Media Barometer (Mediebarometeret).

“After a nice little growth in August and September, we have a downturn in the month of October. Therefore, it will take a lot for us to land on plus numbers when the year is over,” says CEO Merete Mandt Larsen of the Media Agency Association (Mediebyråforeningen).

TV falls by 7.9 %, while the internet falls by 1.1 %. Only outdoor advertising is on the plus side so far.

Three subcategories within the internet have seen an increase: social media has grown 1.7 %, search has grown 1.8 % and video has grown 1.3 %.

Advertising in the weekly press has fallen the most, by 25.3 %, while the daily press has lost 15.5 %.

So far this year, advertising has been traded through the media agencies for just over NOK 8.1 billion. In the same period last year, advertising sales amounted to NOK 8.49 billion.

© NTB Scanpix / #Norway Today


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