Trollstigen among top ten road trips

The View Platform at Trollstigen, Møre og Romsdal, Norway. Photo: Øyvind Heen/

Trollstigen among top ten road trips on Instagram

TravelSupermarket has combined hashtags to create an interactive map that highlights the most popular road trips and pit stops around the world, according to Instagram. US route 66 holds the top spot, but Trollstigen sneaks into the top 10, in eighth place.

America’s 2,448 mile-long Route 66 has been hashtagged over 1.4 million times, making it the most Instagram-worthy road trip in the world.

Causeway Coastal Route in Northern Ireland brings the UK into the top 25 with 23,447 snaps, making it the 18th most popular road trip on the planet.

Europe is a strong contender, with both Iceland and Norway in the top 10. Italy and Switzerland are, furthermore, included in the top 20.

April 2019: Findings released from TravelSupermarket reveal the top 25 road trips and pit stops to visit around the world. Whether you’re hiring a car, driving your own, or feeling a little adventurous and hopping on a moped, make sure you’ve got your windows and rooftops down as you drive through the world’s most Instagrammable routes. How many of those road trips and pit stops have you embarked upon? You can view the interactive piece in full here.


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The top 10 most Instagrammable road trips around the world


Road trip/pit stop


# Uses


Route 66, USA




Great Ocean Road, Australia




Ruta, Argentina




Blue Ridge Parkway, North Carolina/Virginia




Finger Lakes Highways, New York




Valley of Fire Road, Nevada




Ring Road, Iceland




Trollstigen, Norway




Icefields Parkway, Alberta, Canada




Cabot Trail, Nova Scotia, Canada



With an average of 80 million photos uploaded every single day, Instagram is one of the most popular online platforms for photo sharing. Image hashtags for some of the most picturesque road trips and pit stops, such as #route66 and #greatoceanroad, have enabled TravelSupermarket to reveal the most popular among Instagram users.

Sharing road trip snaps

There’s nothing better on a summer’s day, whether you’re abroad or at home, to hop in your car and see where the open road takes you. When you’re driving along these fantastic routes with the sun in your face and the wind in your hair, it’s easy to see why people can’t stop taking pictures to flood their Instagram with.

Travel commentator at TravelSupermarket, Joey Tyson, explains:

People love sharing their road trip snaps on Instagram. It’s the perfect way to show off the romantic, adventurous side of the open road – and give friends and family back home a healthy dose of holiday envy.

It comes as no surprise that the iconic Route 66 tops the list. Starting in Chicago and ending in Santa Monica, there are 2,448 miles (3,940 km) of stunning views to capture on Instagram. Our research also shows several other popular routes across both North and South America, as well as popular routes in Vietnam, India and South Africa.

For more information on the Most Popular Pits Stops visit TravelSupermarket.

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