Oslo manufacturer lost lawsuit by Coca-Cola

JALLAXXXXXX Coca-ColaThe Coca-Cola Company believes that the brand "JALLAXXXXXX" is offensive. Photo: O. Mathisen

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Oslo manufacturer lost lawsuit by Coca-Cola

Soda manufacturer O. Mathisen has to pay shy of NOK 500,000 in compensation and legal costs to the Coca-Cola Company. This happens after having lost a lawsuit from the soft drink giant.


According to a verdict by Oslo District Court on Tuesday, the soda producer O. Mathisen in Oslo cannot use the brand JallaSprite, or similar, that can be mistaken for the brand Sprite from Coca-Cola. They are also banned from using the brand JallaXXXXXX, writes Vårt Oslo.

Temporary injunctions in the case have previously been treated both by the Oslo District Court and Borgarting Court of Appeal, writes Rettspraksis.no. Tuesday’s verdict concerns the ordinary trial.

The Norwegian soda manufacturer, which also manufactures Tøyen-Cola, is sentenced to pay compensation to Coca-Cola of NOK 281,000. The demand from the soft drink giant was for NOK 330,000. In addition, O. Mathisen is ordered to pay court costs of NOK 200,000. All in all, they thus have to pay NOK 481.000.


 

Censorship

In the verdict by Oslo District Court, it is stated that the word Jalla in front of the word Sprite is not good enough to separate the two citric sodas.

The court believes that JallaXXXXXX is not a trademark infringement by O. Mathisen as such, but believes that it appears as if the name was chosen to maintain the association with Sprite, and to signal that they have been subjected to censorship by the Coca-Cola Company.

Note: The Norwegian slang word “Jalla” is derived from Middle Eastern French “j’alla” (in the sense come on, hurry up). It can be used ironically.


© NTB Scanpix / #Norway Today
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2 Comments on "Oslo manufacturer lost lawsuit by Coca-Cola"

  1. Joakim Haugen | 17. April 2019 at 20:10 |

    «The Norwegian slang word “Jalla” can be translated as fake.»

    Erm no. It means hurry and is used as a slang for just that or … to make fun of people from the middle east.
    Like «jalla pa**is» not a word you should be using or be giving a fake meaning. Seriously!

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