Tine is taking up the fight against imported cheese by investing NOK 55 million in a new dairy in Dovre. With that, it will double the production of Norwegian camembert and brie.
Around 90% of the white mold cheeses sold in Norway are currently imported.
On Wednesday, Tine opened a new production facility for white mold cheese at Dovre as part of the traditional Dovre Ysteri. The dairy has been in operation since 1918, but it will now get a sharp increase in the production of at least 12 varieties of brie and camembert.
“I am convinced that Norwegian consumers will prefer local and short-distance camembert and brie that is produced from Norwegian milk,” dairy manager at Tine Meieriet Dovre, Sigrid Svanborg, told the newspaper Nationen.
At the same time, Tine has reprofiled all its white mold cheeses to the brand “Dovre Ysteri.”
“With that change, we state more clearly that our quality cheese is locally produced, short-distance, and made from Norwegian milk. Consumers are becoming increasingly concerned about these factors,” Svanborg said.
Source: © NTB Scanpix / #Norway Today / #NorwayTodayNews
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