According to the Norwegian Food Safety Authority, many of the dietary supplements sold in Norway are labeled with illegal health claims and medical claims.
The Norwegian Food Safety Authority has examined 50 dietary supplements sold on the Norwegian market. The result was that nine out of ten examined dietary supplements were illegally labeled with claims that give the impression that they can prevent, treat, or cure disease.
“We have found many serious violations of the regulations for labeling. None of the examined products meet the requirements of the regulations. It is worrying and unacceptable that the companies do not follow the regulations, which are there to protect consumers,” section manager Are Tømmerberg Sletta in the Norwegian Food Safety Authority stated.
Not medicine
Dietary supplements are not medicines and should not be marketed with claims that they alleviate, cure, or prevent disease. They also can’t display messages that refer to recommendations from certain doctors, health professionals, and the like.
The Norwegian Food Safety Authority has controlled the use of medical claims and illegal use of health claims on product packaging, in marketing on websites, in newspapers, magazines, advertising magazines, TV, and social media.
“Marketing over the internet, TV, and social media continues to increase and is increasingly aggressive and cynical. Those responsible for marketing often exploit people who are in a vulnerable situation or state of health,” Sletta said.
Source : © NTB Scanpix / #Norway Today / #NorwayTodayNews
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